Here Are Some Reasons Why You Need A Website:. To start off, Image is everything. And in today’s world, a company without a website is a company without a face. Building your own database of users, clients, names. What will you do if tomorrow Facebook closes your page and you are left with no database of your own? You will be lost. You must have a database of your customers. 

Having the ability to be found when someone searches for something is also a valuable asset. People today still search Google when looking for things; a hotel in Paris, a new coffee-maker, etc. You want to be high up in those Google search results when they do their searching. 

Blogging | creating a company blog enables you to make a name for yourself in your field. Look at Mint for example and what a remarkable job they did with their blog. Their blog got so popular that it was bringing tons of traffic to their site and increasing their brand awareness. 

At the end of the day, it’s all about the cross-promotion of your different properties and maximized utilization of each and every one of them. Each of your social channels is supposed to promote your destination channels and vice versa. Your blog should be promoted on your Facebook page. Your YouTube videos should be promoted on your Twitter profile. Your Twitter should be promoted on your blog and your Facebook should be promoted everywhere. Take, for example, Skittles’ amazing website which basically acts as an access point to all of Skittles’ online social activities and acts as a catalyst of virality. Hopefully not only you will be promoting your different properties but others will as well and this will in turn help your SEO and increase the traffic to your site while also helping your social profiles thrive. 

We live in a world where word spreads fast. Take advantage of certain technologies and applications which you don’t need to develop on your own while understanding which basic utilities and functions you do need to program on your end so as to not only properly function but even succeed as a business.

Types of Websites

Your Internet Service Provider may offer you free server space for you to create your own website that might include some family photos and an online diary. Usually these will have a web address (URL) looking something like this: www.your-isp.com/~your-user-name/. This type of site is useful for a family, teenagers, grandparents, etc. to stay in touch with each other. This type is not advisable for a small business because the URL is not search engine friendly and the limited server capabilities your ISP offer may not be sophisticated enough for a small business website.

These types of website are cropping up like fleas on dog. There are web companies like, Flickr.com, Photosite.com, and Google’s Picasa. There could easily be over a hundred such sites that offer free photo sharing paid for by their online advertising. Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web.

People took the words Web Logs and shortened it to Blogs online diaries, journals, or editorials, if you will. My, how Blogs have taken over the Internet. A person used to be outdated if he/she did not have a website, now having a blog is de rigeur. A blog owner will log-on daily, weekly, or whenever, and write about whatever is going on in their lives or business, or they may comment on politics and news. How wonderful the Internet is! Now anyone who can afford a blog can be self published and allow their thoughts to be read by anyone in the world who has online access. How important is blogging to the small business person?

A major informational site is Wikipedia.org, the online encyclopedia. And it is unique, because it allows visitors to contribute and edit articles. Now your small business may not want such a comprehensive site, but if you have information to share of sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it to lead people to your nursery. Of course you could “hybrid” this site with e-commerce and also sell your plants online.

Ever hear of Amazon.com? It’s one of the grand-daddies of all ecommerce websites. But you don’t have to be an Amazon to sell your products online. There are millions of small businesses who use their ecommerce websites to sell their products over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online with much less overhead! Is an Ecommerce Website right for you?