A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. To gain a better understanding about logos and branding check out the post on my blog site a bout Branding, Identity, & Logos.
Understanding Concepts & Revisions
Concepts are the first stage of our design process. After you send us your creative brief, our designers create concepts, or design ideas, that explore the different directions we could take your logo while maintaining both the artistry and functionality of an exceptional logo.
For example, when Lola’s Crab’s & Fishfry asked us to create a logo for them, we presented them with these original concepts. One of these logos would become the blueprint of the final, completed logo.
Revisions are the second stage of the design process.
Revisions are changes made to your original concept selection. These revisions can be change of font, size, color change, new layout, etc. You will receive plenty of variations to help you along in the process of arriving to the perfect logo.